To promote its latest smartphone, a digital-first video advertisement was created specifically for social platforms. Featuring Bollywood actor Gulshan Grover and his iconic “Bad Man” persona, the film leveraged humour and strong pop-culture recall to deliver a highly engaging and shareable narrative.

The entire project was executed end-to-end from concept development and scripting to shoot, editing, and post-production ensuring the brand brief was translated into impactful video content. The film was released across the brand’s official social media platforms and received additional organic amplification when Gulshan Grover shared the campaign on his personal handles upon request, further extending its reach.

The campaign delivered exceptional results, with a single video on the brand’s Instagram channel generating 54.9 million+ views, establishing it as a high-impact piece of social-first video advertising.