Executed a high-impact, large-scale influencer marketing campaign for the launch of Maruti Suzuki’s first electric vehicle, the e-Vitara, designed to maximise awareness and real-time engagement during the Auto Expo.

The campaign brought together 13 mega influencers, including top automobile experts, publishers, and pan-India celebrities, creating a powerful mix of credibility and mass appeal. From strategic influencer scouting and shortlisting to on-ground execution and post-event amplification, RVCJ managed the entire campaign end-to-end with precision and agility.

Executed as a 2-day live campaign, the initiative focused on real-time content creation, including reels, stories, and live interactions, ensuring maximum visibility during key moments. Influencers were given creative flexibility while maintaining a consistent brand narrative, resulting in authentic storytelling and stronger audience resonance.

Despite challenges such as tight timelines, high crowd density, and dynamic on-ground conditions, the campaign was executed seamlessly through meticulous planning, efficient crowd management, and rapid coordination. Post-production and asset delivery were completed within strict timelines, ensuring sustained momentum even after the event.

The campaign successfully generated significant buzz around the e-Vitara, reinforcing its positioning as a future-ready EV while showcasing RVCJ Media’s expertise in executing high-scale, data-driven influencer campaigns that deliver measurable impact and brand recall.